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  • Green Building Logos can be scary…
March 25, 2023

Green Building Logos can be scary…

Green Building Logos can be scary…

by healthybuilding / Wednesday, 28 March 2012 / Published in Business, Green Building Consulting
green building logos

Some Green Building Logos Are Scary…

Green Building logos are full of leaves and trees.  Use Google Images (“green building logo”) and that’s just about all you’ll see. It’s overdone.

We struggled with these logo concepts when coming up with our new logo. How do you quickly illustrate nature-loving and “green” without a leaf or plant?

In reality you don’t want plants growing on most buildings.

Where there are plants there is moisture. Where there is moisture in buildings there is generally a host of other problems. Fungus (e.g., mold), wood-destroying insects (e.g., termites), and roots from plants often do more damage to building materials than moisture itself. But moisture is the limiting factor.

Here is a short compilation of “green building” shots from 2011. Some are cool mold photos with actual greenery – and others are just moisture related.

IR Thermal Image of Leak around drain pipe.This is a thermal image of wet drywall (blue) around a sewer drain. Without the IR camera we may have missed this current leak, and without our inspection this ceiling would have turned green in a week!
green building logosHere’s a building with plants growing on it. Does this represent sustainable design?
Living wallHere’s a living wall on The Rock – Alcatraz. Now inmates have more rights and wouldn’t stand for this greenery!
mold and water damage resourcesHot water under pressure under a house leads to a veritable fungi farm.
Moldy wallThis building had a living wall… but the owners wanted it dead!
This lovely shade of green was growing in a drip pan under a refrigerator. Umm... what's for dinner?This lovely shade of green was growing in a drip pan under a refrigerator. Umm… what’s for dinner?
Healthy Building Science LogoHealthy Building Science Logo

Knowing plants damage many buildings and fungus can negatively affect occupant health, we rejected this overdone motif. So that is why our new green building logo captures science, nature, and buildings without the use of plants!

Keep your eyes open for our new logo design… and lets hope our green building logo doesn’t scare you away!

[Disclaimer: We are ardent supporters of living walls and living (green) roofs when done properly. These innovative systems can offer many benefits to a building, but there are many common pitfalls associated with these systems and they should only be designed by experienced experts.]
green building logo

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Tagged under: Green Building Consulting, Healthy Building Consulting

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